As the world changes within the grip and influence of the digital era it is always exciting to find a new word that describes this futile resistance.
The way we now exchange data about ourselves, revealing private, intimate, thoughts and feelings within an abstracted network of Internet users.
Intimacy is something that is no longer preserved but shared to everyone. It is shared in all directions in an eccentric movement. Intimacy turns into 'extimacy'
The closeness and physical attachment of intimacy is being lost within society. That realness of belonging and close relationships is slowly diminishing as we rely more and more on social networks to communicate. As individuals we live in the grip of a world that is fuelled by how many 'likes' are received for each post on Facebook or Instagram, how many 'friends' (or ' frienships 2.0' as socialist call it!) we can accumulate. The majority of these friends are not 'real' friends in the true sense of the word they are virtual acquaintances. Facebook etc develop language that is used in a context that fuels individuals to think they 'need' to belong to these social platforms.